L'Oreal Brandstorm: Hair Hub
Hair Hub, a revolutionary booking app that bridges the communication gap between stylists & clients. Harnessing the power of AI & AR, it elucidates hair desires, provides personalized product suggestions, & enables real-time hairstyle visualization.
ROLE
Product Designer, AR Designer, Video Editor
Project
L'Oreal
Tools
Adobe Premiere Pro, Blender, Figma
Date
Winter 2024
The Problems:
Clients Struggle to Communicate with Stylists: 1 in 5 women leave the salon in tears (due to client-stylist misunderstandings).
The Hair Industry is NOT Inclusive: 86% of Black women in the US say they have challenges finding consistent, quality haircare at salons.
It’s Difficult for Stylists to Build Clientele: Building an ideal client base for stylists can take as long as 2 years.
Our Solution:
We Help Bridge the Client-Stylist Communication Gap.
We Create a More Inclusive Hair Industry.
We Help Stylists Build & Maintain Clientele.
